Is the Amalfi Coast Overrated? Here’s Where to Go Instead

I know, I know. The Amalfi Coast is the Italian dream, right? Sun-drenched cliffside villages, vibrant blue waters, and the kind of scenery that makes you want to quit your job and open a lemon stand. But here’s the thing… Amalfi might not be all it’s cracked up to be. And before you come for me, let me explain.

Why the Amalfi Coast Might Not Be Worth the Hype

1. It’s Overcrowded (Like, Shoulder-to-Shoulder Crowded)

If you’re imagining a peaceful Italian escape, think again. The Amalfi Coast has exploded in popularity thanks to Instagram, travel bloggers, and let’s be real—Stanley Tucci’s Searching for Italy. But that means record-breaking crowds, especially in Positano. Streets are packed, restaurants are fully booked, and even getting a solid Instagram shot requires strategic elbowing.

2. The Prices Are Outrageous

Luxury hotels and cliffside villas look dreamy, but they come with a not-so-dreamy price tag. A night in a decent hotel in Positano can set you back $2,000—if you can even find availability. Want a cocktail with that view? That’ll be $25. A sunbed at the beach? Get ready to drop another $100 (if you reserve months in advance).

3. Transportation Is a Hassle

Getting to the Amalfi Coast isn’t exactly seamless. No direct airport. No easy train. You’ll either need to:
- Rent a car and brave terrifying cliffside roads
- Take a ferry and hope for calm waters
- Squeeze into a packed bus (good luck with luggage)

Once you finally get there, you’ll realize that just getting around is its own challenge. The entire coastline is built into cliffs, which means endless stairs and long, winding roads. If you’re not into intense cardio on your vacation, this might not be the place for you.

4. It’s Lost Some of Its Authenticity

Amalfi has become so famous that it feels a little… manufactured. The once-charming towns now cater mostly to tourists, with restaurants serving up overpriced, mediocre food and shops selling the same mass-produced ceramics and lemon-themed souvenirs. If you’re looking for an authentic Italian experience, this isn’t it.

Where to Go Instead of the Amalfi Coast

If you love the idea of the Amalfi Coast but don’t want the crowds, stress, or sky-high prices, here are three destinations that offer similar vibes—with a better overall experience.

For the Traveler Craving a Hidden Gem: Coastal Montenegro

If you want breathtaking coastal views, medieval towns, and crystal-clear waters—but without the swarm of tourists -Montenegro is your answer. It’s still under-the-radar, which means you get Amalfi-level beauty without the chaos.

Where to Stay: One&Only Portonovi (A five-star retreat on a private bay, complete with luxe pools and world-class dining.)

Don’t Miss: A boat trip through the Bay of Kotor - think fjord-like scenery, historic villages, and waters so blue they look edited.

For the Traveler Who Must Be in Italy: Puglia

Puglia is Italy’s best-kept secret. It has all the coastal charm, food, and romance of Amalfi—without the influencer-fueled madness. Here, you’ll find whitewashed towns, stunning beaches, and some of the best pasta and seafood in the country.

Where to Stay: Borgo Egnazia (A luxury resort that looks like a dreamy Italian village—because it basically is.)

Don’t Miss: A wine tasting in the Valle d’Itria, where you can sip Primitivo wine and stroll through fairytale-like trulli houses.

For the Traveler Looking to Stretch Their Budget: The Algarve, Portugal

If you want jaw-dropping beaches, charming coastal towns, and incredible food—but with a way better price tag—the Algarve is the place. It has golden cliffs, hidden sea caves, and a laid-back vibe that makes it perfect for a romantic getaway.

Where to Stay: Vila Vita Parc (luxurious ocean-view suites, world-class dining, and direct access to secluded golden-sand beaches).

Don’t Miss: Renting a car to explore hidden beaches and coastal villages.

The Amalfi Coast is beautiful, but it might not be worth the stress, crowds, and price tag. If you’re looking for an unforgettable coastal escape, consider these alternatives—you’ll get all the beauty, charm, and romance, minus the headaches.

So, are you team Amalfi or ready to swap it for something new? Let me know!